Privacy Policy
Effective date: July 2026
Your privacy is important to us. This notice explains what personal information Best4Travel collects, why we use it, who we may share it with and the rights you have.
1. Who we are
Best4Travel is a trading name of Wecanbookit Irl Ltd, registered in Ireland under company number 384657.
We are the data controller responsible for the personal information described in this notice.
Our contact details are:
Data Protection Manager
Best4Travel
Office 3, Block 8
Dunshaughlin Business Park
Dunshaughlin
Co. Meath
A85EE98
Email: sales@best4travel.ie
Telephone: 1800 814 000
2. Information we collect
The information we collect depends on how you interact with us. It may include:
Your contact and identification details
Your name, address, email address, telephone number, date of birth, title and gender.
Information about your booking
Your destination, travel dates, flights, accommodation, cruise, tour, transfers, car hire, insurance, excursions, seat preferences, baggage requirements, loyalty programme details and other information needed to arrange your trip.
Passport and travel-document information
Where required, we may collect passport details, nationality, visa information, Advance Passenger Information and other identification information required by airlines, cruise lines, immigration authorities or travel suppliers.
Payment information
Information about payments made to or received from you.
Payments may be handled by our banks and payment-service providers. Best4Travel should not retain full payment-card details unless this is necessary and the information is stored in accordance with applicable payment-card security standards.
Special assistance and sensitive information
You may ask us to arrange assistance or provide information about:
- a medical condition or disability;
- reduced mobility or accessibility requirements;
- dietary or allergy requirements; or
- religious meal preferences.
This information may be considered sensitive personal data. We will only collect and use it where necessary to arrange the service you have requested and where we have an appropriate legal basis, which may include your explicit consent.
Please only provide information that is relevant to your travel arrangements.
Communications with us
We may keep records of enquiries, quotes, bookings, emails, telephone calls, web chats, social-media messages, complaints, feedback and other communications.
Calls or chats may be monitored or recorded for customer service, training, quality assurance, security and dispute-resolution purposes. Where recording takes place, we will tell you.
Website and device information
When you use our website, we may collect information such as your IP address, device type, browser, approximate location, pages visited, links selected and the date and time of your visit. Further information is available in our Cookie Policy.
Marketing information
We record whether you have agreed to receive marketing, the types of holiday that interest you and whether you have unsubscribed.
Recruitment information
Where you apply for a job, we may collect your CV, employment history, qualifications, references and other information relating to your application. A separate applicant privacy notice may be provided.
3. Information about other travellers
When you make a booking for another person, you may provide us with their personal information.
You must make sure that you have their permission to provide this information and that they have been made aware of this Privacy Notice.
For children travelling as part of a booking, we only collect the information needed to arrange and administer their travel.
4. How we collect information
We may collect information:
- directly from you in a branch, by telephone, email, web chat, social media or through our websites;
- from the lead passenger or another person acting on your behalf;
- through enquiry, booking, competition and newsletter forms;
- from airlines, hotels, cruise lines, tour operators, insurers and other travel suppliers;
- from payment providers and fraud-prevention services;
- from cookies and similar website technologies;
- from publicly available sources; and
- from marketing or lead-generation partners where you have agreed that your details may be shared with us.
Where information comes from a partner, the form or notice used when collecting the information should identify Best4Travel or clearly explain that the information will be shared with selected travel partners.
5. Why we use your information
We use personal information to:
- provide quotations and respond to enquiries;
- arrange and administer your booking;
- process payments, refunds and cancellations;
- provide tickets, itineraries and travel documents;
- tell you about changes affecting your trip;
- arrange accessibility, medical or dietary requirements;
- communicate with airlines, hotels, cruise lines, tour operators and other suppliers;
- respond to complaints, accidents, insurance matters or legal claims;
- provide customer service and after-sales assistance;
- prevent fraud and protect our customers, staff, systems and business;
- comply with legal, tax, accounting, regulatory and licensing obligations;
- improve our services, websites and customer experience;
- manage competitions, events, reviews and surveys;
- keep appropriate business records; and
- send marketing where permitted.
6. Our legal grounds for using your information
Depending on the circumstances, we process your information because:
It is necessary for a contract
We need the information to provide a quotation at your request or to arrange and manage the holiday or travel service you have booked.
We have a legal obligation
We may need to keep financial records, respond to regulators, comply with aviation or immigration requirements or assist law-enforcement authorities where legally required.
It is in our legitimate interests
We may use information where reasonably necessary to operate and improve our business, provide customer service, protect against fraud, secure our systems, manage complaints and understand how our services are used.
We will not rely on legitimate interests where your rights and interests override ours.
You have given consent
We may rely on consent for certain marketing, non-essential cookies or the processing of health and other sensitive information.
You may withdraw your consent at any time. This will not affect processing that took place before consent was withdrawn.
It is necessary to protect someone’s vital interests
In an emergency, we may use or disclose relevant information where necessary to protect your life or the life of another person.
7. Marketing
We may send you travel news, offers and promotions where:
- you have actively agreed to receive them; or
- the law permits us to contact you as an existing customer and you were given a clear opportunity to object.
You can unsubscribe at any time by:
- selecting the unsubscribe link in an email;
- following the instructions in a text message; or
- contacting us at sales@best4travel.ie.
Unsubscribing from marketing will not stop important communications about an enquiry or booking.
We do not sell your personal information to other companies for their own marketing.